Oh to be a magazine editor! Working in magazines has always been considered one of the most glamourous and coveted jobs for women. Premieres, fashion shoots, free products & samples, goody bags, meeting celebrities, going to parties, attending bar openings and getting the best seats in restaurants. Well, now thanks to the power of the internet, all this can be yours too. Jenene Crossan (Freer) is one of New Zealand's most successful online entrepreneurs; and includes award-winning website nzgirl.co.nz in her portfolio of digital businesses. Through this seminar Jenene will show you some simple steps you can take to get yourself on the Alist and become an influencer.
Jenene Crossan (Freer) Bio
Jenene's career in digital has spanned more than 17 years. Her first commercial venture, nzgirl.co.nz launched in 1999 and quickly established itself as the leading online womens lifestyle destination. Boasting a string of international marketing awards including a Gold Lion from the Cannes Advertising Show, Best in Show at the Asia Pacific Adfest, Best in Show at Axis & a slew of awards across NZ and Australia, nzgirl has 100,000 members derived from utilising social media & irreverent marketing activities.
Over the last ten years Jenene has launched, directed and sold a number of digital, youth and female focused entities. Since late 2010 Jenene has had two key focuses. Firstly repositioning and upgrading the nzgirl brand; showcasing the strength of the nzgirl audience, developing content strategies and creating powerful advertising products. Utilising her background in through-the-line strategies and aligning the operational and business requirements, nzgirl has grown 85% in the last 12 months.
Her second focus has been on bringing the Flossie.com consumer brand back to life. In early 2012 the site will be re-launched as a Vanity Club, providing women of New Zealand a place to get best-priced possible beauty treatments. Similar in concept to the exceptionally successful wotif.com but focusing on the beauty & hair treatment market.
Jenenes drive, determination & passion have seen her as a finalist for both the New Zealand Marketer of the Year and the international Veuve Clicquot Award. Her business skills have attracted high profile investment from Movac (the original investors in Trade Me) and Lloyd Morrison (Infratil) and media coverage from all around the world.
You can follow Jenene on Twitter www.twitter.com/jenene
Doors open from 5:00pm with full bar onsite. Come and enjoy a drink before the seminar. You can also have your hair styled by TRESemm, make-up touched up by MAC, or nails done at the ORLY & Magic Tan Nail Bar. Plus be in to win some great goodies and hot prizes!
Go to www.nzfashionfestival.com
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