PwC Herald Talks - The Experience Economy
Taking a fresh approach to customer engagement
Customers today expect fast, convenient, personalised and consistent brand experiences. For your business to succeed and cut through increasing competition and digital noise, customer engagement must be at the forefront of your strategy. A great experience leads to growth in sales, brand and loyalty. Welcome to tomorrow’s economy!
Find out more at www.pwcheraldtalks.co.nz
Tickets include a stand-up networking breakfast, barista coffee and the opportunity to network with like-minded business professionals.
7:00am Registration & stand-up networking breakfast with barista coffee
7:35am MC Welcome (Simon Dallow)
7:40am Keynote Speaker
8:00am Panel Discussion
8:45am MC Wrap Up
Book a corporate bundle and save:
Pay as little as $62 per ticket by purchasing a discounted corporate package:
3 tickets for $216 - save $51
5 tickets for $335 - save $110
10 tickets for $620 - save $270
The full line-up of Panellists will be announced soon. Find out more at www.pwcheraldtalks.co.nz
Caroline Rainsford - Country Director, Google New Zealand
Caroline is the Country Director for Google New Zealand where she is responsible for driving Google’s overall business operation and is focused on helping NZ businesses grow and transform in the digital age. Prior to joining Google, Caroline served as Marketing and Product Director for Latitude NZ (previously GE Capital) as well as Brand Director for their broader AU/NZ region. Before her return to New Zealand in 2013, Caroline worked for Philips Royal Electronics across the Middle East, Turkey and Africa. When she's not helping customers, Caroline spends her time with her husband chasing two young children around the parks and beaches of Auckland. She also loves tennis and is an enthusiastic skier.
Kris Nygren – Partner, PwC New Zealand
Kris is obsessed with the value of the human experience in our digital-physical lives and in all his time has never met a whiteboard he didn’t agree with. His deep desire to understand the customer underpins his role as Digital & Customer Leader at PwC. Kris joined PwC as part of the acquisition of Optimal Experience and for the past 15 years has held leadership roles within the digital and innovation landscape working with clients from around the globe. He believes that he is creating a better future by the work he does and has been ultimately responsible for delivering over 300 human-centred digital and service design projects. Kris is hands-on and actively supports the start-up and tech communities as an investor; he’s Executive in Residence at The Icehouse, and a judge on the HiTech Awards panel. At the end of the day he wants to walk out the door and know he’s made a difference – and that there’s a whiskey waiting!
Colleen Ryan – Head of Strategy, TRA
Colleen Ryan is the experienced Head of Strategy at TRA. Founder of UK agency TRBI, a pioneering international research and planning agency, where she championed the implementation of insights to guide creative and innovative strategies for clients. Latterly as Head of Strategy for TRA, Colleen continues to incorporate advancements in knowledge into insights practice and activation.
Dr Marilyn Giroux – Senior Lecturer, AUT
Combining her graduate studies in marketing and her professional experience, Dr Marilyn Giroux is interested in how consumers’ identities influence the development of brand relationships. The emphasis of this research is to examine how brands can influence and strengthen their connections with consumers. Marilyn is particularly interested in the impact of relationship norms and ambivalent emotions in the development of brand relationships. In addition, her other research projects examine sponsorship effectiveness, consumers’ empowerment, retailing, sustainability and the creation and management of human brands. Prior to her academic career, Marilyn had experience in brand management, sales management and sponsorships within the sports marketing industry.
Background on PwC Herald Talks