Every year for the last 44 years Gore has hosted the New Zealand Gold Guitar Awards.
This event attracts artists from around the world and continues to grow in stature and popularity.

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Audience levels reach over 5,000 and the entries in all sections and events total 700 competitors. Visitors to Gore leave with fond memories of the ‘Southern Hospitality’ and along with the locals, just soak up the Country Music atmosphere.

This year the festival begins with the Gore Gold Guitar Young Ambassador show, Songwriting and the NZ Country Music Awards for the RIANZ Best Country Album and APRA Best Country Song finals then the week continues with a walk up concert and inductions into the MLT Hands of Fame Show.

The NZ Gold Guitar Awards are held annually on Friday, Saturday and Sunday of Queen’s Birthday Weekend. Each day auditions are held in three venues. At the auditions judges choose finalists in the various sections. The Junior and Intermediate finals are held on Saturday night and the senior final night is Sunday. The 40 Plus and 60 Plus finals are held prior to the Professional Artists Showcase concert on Sunday afternoon.